Promotion

My marketing team and myself plan on working with local radio stations networking with the right local dj's in town, we want our brand to be well known across the nation.  We will be updating constant "How to mix it drinks" on our website and will be constantly updating our facebook, tumblr, twitter, and instagram with up to date promotions.  Blue Stripe is working on collaborating with a few well known celebrities all in which would cater to different age markets. We will on also be featured on a few segment cable commercials and eventually work something out with a network and see if we can collaborate with them.
 " The closest thing to an official promotion is the company’s Web site or a newsletter mailed out to people who opt in to receive it. Trader Joe’s most potent promotional weapon is its army of faithful followers. Trader Joe’s customers have even started their own fan Web site, www.traderjoesfan.com, where they discuss new products and stores, trade recipes, and swap their favorite Trader Joe’s stories."  Or you can be like Trader Joe's and create a awesome following who is willing to create a fan made website to just keep the viewers up to date.  Some small business that have grown to become corporations started and still to this day remain showing minimal advertising or marketing. 

Product

"Product concept :The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements." pg. 10 Blue Stripe will come in two size bottles 750mls & 1.75 Liters.  Blue Stripe is distilled twice during its purification process and has a total of 40% alcohol.  The bottle will be clear all around and with a rustic grey coding around it.  As far as letting and marketing I will have bright royal blue lettering saying "Blue" and right below I will have a dash representing the second part of the name "Stripe".  This bottle is a prime example of a upcoming classical brand. The reason why we choose not to go all out with our bottle marketing is because we simply don't have to we have great quality vodka that allows us to let the drink do the talking. We let the beverage itself do the word to mouth and we provide the with great social media advertising and most importantly top of the line distilled vodka. "The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for consumers in the long run? The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being. It calls for sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs." pg. 12

Target Market

 “a brand identity that reflects the Xerox of today.” Pg.65

Imagine a retailer with service so good its customers wish it would take over the Internal Revenue Service or start up an airline. Pg.3

Blue Stripe caters to a wide range market.  Here at Blue Stripe we believe in catering to both men and women.  Our average age group ranges from 23-55.  “it all begins with understanding our client’s dreams.” And “Dreams don’t retire.” Pg. 71 This age group tends to have the most common alcohol purchases then any of the other age groups.  Blue Stripe doesn't like to follow the typical vodka branding rules.  Blue chooses to broaden their market because simply they are able to hit such a wide niche by researching data and marketing themselves to the consumer in a breathtaking way. Some special occasions you might catch are clients drinking our beverage would be at clubs, bbq's, holidays, family functions etc.  We try not to limit who we target ourselves to because the broader the market the bigger the chances.   “It’s just a lot cheaper to get existing customers to buy from you again than it is to try to convince someone [new].” Pg. 3 

SWOT Analysis

 “Start-up businesses need information about their potential customers, industries, competitors, unfilled needs, and reactions to new market offers.” Pg. 124

Strengths: Blue Stripe offers domestic distilled vodka purified to en-light the taste buds that never been discovered.  Being that we are a domestic brand gives us a competitive advantage because our brand offered distinctive vodka that truly distinguishes itself from the rest.  “if we didn’t talk [to consumers] about their laundry habits [and practices]. We talked about their lives, what their needs were, how they felt as women. And we got a lot of rich stuff that we hadn’t tapped into before.” Pg. 99

Weakness: Blue Stripe's weakness towards the rest of the market, Blue Stripe isn't mainstream just yet so our brand has still yet to be discovered by the world.   “what was once the domain of the high-cost experts has now become available to practically anybody with a desire to use it,”  pg.114

Opportunities:  Being up and coming gives us an advantage to becoming mainstream in little as months.  Thanks to our society now a days and how social media has controlled our lives we are able to send anything viral to any place across the world in lest then seconds.   We offer great customer service and refund your money back if not satisfied

Threats:  Competitive market, mainstream brands, advanced advertisement strategies, financials

 “set annual cost-reduction targets [for the parts they buy]. To realize those targets, they’ll do anything. [They’ve unleashed] a reign of terror, and it gets worse every year.” Pg. 68

Objectives

“In the world of consumerism, marketing is there to promote consumption,”
Blue Stripe is a Southern California vodka company that was established on June 3, 2001.  We are southern grown and we produce and manufacture our own vodka domestically.  Every single bottle is distilled a second time for better filtration and higher vodka proof.  We believe in giving the customer the money he paid for, which is why we promise you that are vodka is high quality great tasting vodka.  After all if its not Blue Stripe then it its not Right!
“Revolutionary or simple” 
Blue Stripe is known to produce one of the best classical vodkas in the nation.  We are a family owned business that work directly with the consumer.  We hold a staff of 50 employees, we offer different job opportunities such as the call center, factory, corporate office, drivers. We believe our client always come first and make sure all orders are completed properly and delivered in a properly manner.  
"Within a couple of hours of posting … I got a response from Richard at Dell,” pg.127
Dell strives to keep their customer happy,We strive to keep our customer at home.

Business Mission Statement

“As their life stages change, so do their behavior and purchasing preferences. Marketers who are armed with the data to understand the timing and makeup of life-stage changes among their customers will have a distinct advantage over their competitors.”

Theirs one thing in life we cant prevent and that is time.  Blue Stripe doesn't promise constant change they promise everlasting memories and minimal hangovers because that is the Stripe way!
Like our mission statement say's we promise timeless moments that will forever remain young and everlasting.  As a loyal brand to our consumers we promise to provide the best product for the best customer!  Blue Stripe believes in having fun...Responsibly of course!  Which is why we choose to make our drink affordable for all and tasty for many!  

Week 10 EOC: Benefits vs. Features

Blue Stripe is an American brand vodka. A couple of fun facts about the brand are it being distributed and manufactured in the US.  Some benefits Blue Stripe may offer are distilled pure vodka guaranteeing you no hangovers the next day.  Some features we will offer for the brand will be a great price point charging $24.99 per each 750ml bottle.