Week 9 EOC: Creative Content

For my final project I chose to market Belvedere vodka.  In order to create some stir for a product cause emotion you need to be able to relate to the viewers.  The easiest way to relate to a viewer is giving them something they have in common with what they are watching.  Which is attending a glamorous party with elite people as guest. So I decided what better way to brand a product then to air a commercial on national television. In this commercial I will show case the alcoholic beverage, holding it will be a group of upper class women pouring drinks onto the gentleman cups. The scene will be an elite party for the upper class. I chose a elite sophisticated scenery because that is what belvedere stands for. During this commercial I will also be zooming in closely into the Belvedere bottle and the glass cup while the drink is being poured.  This will draw the viewers attention.  While the bottle is being poured I will have a dramatic song playing in the background, perhaps opera music just to capture a serious moment.  I want this ad/commercial to be able to relate to all men and make them feel as if they were the gentleman being poured those drinks by the stunning beautiful women.  Every man watching this commercial will view themselves as that gentlemen therefore the chances of him purchasing that belvedere instead of the grey goose will most likely go up.

Week 7 EOC: The Pitch

Blue Stripe:  Affordable for all, Tasty for many.
This vodka is going to be an American made vodka with 40% alcohol and 80 proof.

Week 6 EOC: Movie Promotion

 "Milk" is a 2008 American biographic film based on the life of gay rights activist and politician Harvey Milk, who was the first openly gay person to be elected to public office in California, as a member of the San Francisco Board of Supervisors.  This movie takes place between the years of 1970 all the way through the assassination of Harvey which happened on November 1978..  This movie is easy to market, reason being is because the movie automatically develops a niche of followers which are the gays that were living their youthful life's as openly gay men in the 70s. Meaning we already have a following that this movie would appeal to.  Also anybody who is a true gay activist would definitely go watch this movie in a heart beat. How would I personally Market this movie?  Well I would start off by airing trailers of this movie on channels such as logo tv, bravo, abc.  I would also partner up with the Aid's foundation and execute a release party or the film.  This event would cause a lot of stir condicering we would invite top gay celeberties to attend and also gay activist.  We would also mention to the attendees that all proceeds being earned that night will be donated to the Aid's foundation to help researches find a cure for AID's

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