Monday, April 8, 2013

EOC Week 2: Boston Consulting Group

"The tentacles of the recession have reached into the video game industry, a business that was long considered downturn-resistant."-Wall Street Journal-http://online.wsj.com/article/SB124865158612682399.html
Who in this day in age today would have thought they'd live to see the day of video game extinction?!  Well we just might luck out, wall street journal has just announce a 39% decline this past month in video game sales.  This has been a consistent decline in sales for the past year.  In 2008 they predicted the game industry would bring $11 billion dollars this upcoming year like it did then but now they are saying it will only be bring in 5%.  "Retail sales are down 27 percent compared to this time in 2011. Mobile devices are stealing the spotlight from traditional consoles. And naysayers are openly questioning the long-term viability of the console industry." http://www.cnbc.com/id/47614501. Our technology is advancing faster then what we projected and so are our minds.  In this generation today we tend to like things that are convenient to us for example smart phones. Now that we have touch phones in the palm of our hands we are able to access pretty much anything within seconds. Part of the reason why the video game industry is declining would be because people now a days are able to access and play video games through their phones making it no longer necessary to purchase an actual game or gaming system.  If i were to grade where the video game market stands I would grade it a "cash cow" which means their is plenty of money to be made in that market but its currently not making enough. "Gaming received a massive boom at the start of the cycle because of the Wii," says Handler. "Schools were buying Wiis. Nursing homes were buying Wiis. Everyone under the age of 95 was playing ‘Wii Play.’ It created this massive groundswell. I would say the hard-core gamer has been pretty constant [in his or her gaming habits], but the big shift has been among the casual players who have come into this space."



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