Monday, May 6, 2013

Week 6 EOC: Movie Promotion

 "Milk" is a 2008 American biographic film based on the life of gay rights activist and politician Harvey Milk, who was the first openly gay person to be elected to public office in California, as a member of the San Francisco Board of Supervisors.  This movie takes place between the years of 1970 all the way through the assassination of Harvey which happened on November 1978..  This movie is easy to market, reason being is because the movie automatically develops a niche of followers which are the gays that were living their youthful life's as openly gay men in the 70s. Meaning we already have a following that this movie would appeal to.  Also anybody who is a true gay activist would definitely go watch this movie in a heart beat. How would I personally Market this movie?  Well I would start off by airing trailers of this movie on channels such as logo tv, bravo, abc.  I would also partner up with the Aid's foundation and execute a release party or the film.  This event would cause a lot of stir condicering we would invite top gay celeberties to attend and also gay activist.  We would also mention to the attendees that all proceeds being earned that night will be donated to the Aid's foundation to help researches find a cure for AID's
Milkposter08.jpg

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