Week 4 EOC: Consumer vs. Bus to Bus

“The real challenge is to win buyers’ business by building day-in, day-out, year-in, year-out partnerships with them based on superior products and close collaboration.”  Buyers have different approaches in the way they choose to sell to a client.  I just happen to use the best friend strategy.  When I style I look for what my client feels comfortable and looks great in.  The key to a successful business is having the employee represent the brand whole heartedly.  In order for buyers to make sales they need to almost bribe their potential clients in order to catch a sale. Also another strategy to increase sells is making your client your best friend. “GE wins contracts by partnering with business customers to help them translate that performance into moving their passengers and freight more efficiently and reliably.”

GE clients have believed in the brand for over a century now.  Reason being is because a company like GE strives to constantly improve and better themselves for their clients.  GE is constantly innovating new ideas and is communication with their clients about them, which is key to success considering the fact that clients want to know what is going on at all times.   

 "Business customer buying decisions are made within the framework of a strategic, problem-solving partnership. “We love the challenge of a customer’s problem,” says the company on its GE Transportation Web site."