Sunday, June 9, 2013

Distribution

Blue Stripe distributes to domestic vendors only.  Eventually Blue Stripe would like to expand abroad and bring the product to other countries but cost of shipping makes this a bit difficult.  Blue Stripe works with big house name brands that purchase our product and place it in their stores. We have grocery brands such as Wholefoods, and Trader Joe's as two of our huge vendors. We also deliver to small owned business such as liquor stores, bars, restaurant, and clubs.  “Each distribution method involves a different level of reach and cost. Increasingly, marketers are blending several media into a total campaign concept. The length of the promotion is also important. If the sales promotion period is too short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.”  pg 437  We currently only hold one distribution center which is located near the corporate offices.  We like to handle all of the steps from the developing process to the shipping process.   “Growth is pure oxygen, It creates a vital, enthusiastic corporation where people see genuine opportunity.” Pg. 45

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