My marketing team and myself plan on working with local radio stations networking with the right local dj's in town, we want our brand to be well known across the nation. We will be updating constant "How to mix it drinks" on our website and will be constantly updating our facebook, tumblr, twitter, and instagram with up to date promotions. Blue Stripe is working on collaborating with a few well known celebrities all in which would cater to different age markets. We will on also be featured on a few segment cable commercials and eventually work something out with a network and see if we can collaborate with them.
" The closest thing to an official promotion is the company’s Web site or a newsletter mailed out to people who opt in to receive it. Trader Joe’s most potent promotional weapon is its army of faithful followers. Trader Joe’s customers have even started their own fan Web site, www.traderjoesfan.com, where they discuss new products and stores, trade recipes, and swap their favorite Trader Joe’s stories." Or you can be like Trader Joe's and create a awesome following who is willing to create a fan made website to just keep the viewers up to date. Some small business that have grown to become corporations started and still to this day remain showing minimal advertising or marketing.
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