Product

"Product concept :The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements." pg. 10 Blue Stripe will come in two size bottles 750mls & 1.75 Liters.  Blue Stripe is distilled twice during its purification process and has a total of 40% alcohol.  The bottle will be clear all around and with a rustic grey coding around it.  As far as letting and marketing I will have bright royal blue lettering saying "Blue" and right below I will have a dash representing the second part of the name "Stripe".  This bottle is a prime example of a upcoming classical brand. The reason why we choose not to go all out with our bottle marketing is because we simply don't have to we have great quality vodka that allows us to let the drink do the talking. We let the beverage itself do the word to mouth and we provide the with great social media advertising and most importantly top of the line distilled vodka. "The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for consumers in the long run? The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being. It calls for sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs." pg. 12