Implementation Evaluation Control

 “It’s not about telling and selling. It’s about bringing a [customer] relationship mindset to everything [you] do.”  Pg. 99 In conclusion to my project I came to realize that maybe if I were to have actually taken this product through development process it might have not been the best idea.  From having been in school for business for almost three years now I've learned one thing.  Branding is not easy, nor is competing with major brand labels that have already been around for decades. I'm not saying there isn't any room in the market for this item because their really is.  All I'm saying is if this product were to develop we would have to work extremely hard in the marketing sector and social networking.“Too [few] small-business owners have a … marketing mind-set,”  pg.124 The best and fastest way to create and instant following for any new product would have to be by using a celebrity endorsement.  Other than having all those other direct competitors offering similar vodka then what we offer I think over time we would have created a following. Just because the bottle itself is being sold at a reasonable price point that differentiates itself from the rest of the brands on the shelf. “Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. “ pg. 137