Pricing

“Nike has always known the truth—it’s not so much the shoes but where they take you.” Pg. 37

Blue Stripe like ive said before will be an affordable but hand over over free vodka.  Our price point for the 750 mls start out at $19.95 and our 1.75 liter bottle goes for $25.   For not we will only be shipping domestically due to liability issues and shipping cost. Blue Stripe on average will have a competitors advantage overall other vodka labels would be because of its affordable price point.  The first thing a consumer does when they walk into the liquor isle they scout for the cheapest alcohol they can find.  Why not make it easier on them and offer a great tasting vodka for a affordable price.  Once a consumer grabs purchases the bottle for the first time its almost guaranteed he or she will be coming back for more.  "Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly. At the same time, pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well. Some managers view pricing as a big headache, preferring instead to focus on the other marketing mix elements. However, smart managers treat pricing as a key strategic tool for creating and capturing customer value. Prices have a direct impact on a firm’s bottom line. A small percentage improvement in price can generate a large percentage in profitability. More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships. " pg.275