SWOT Analysis

 “Start-up businesses need information about their potential customers, industries, competitors, unfilled needs, and reactions to new market offers.” Pg. 124

Strengths: Blue Stripe offers domestic distilled vodka purified to en-light the taste buds that never been discovered.  Being that we are a domestic brand gives us a competitive advantage because our brand offered distinctive vodka that truly distinguishes itself from the rest.  “if we didn’t talk [to consumers] about their laundry habits [and practices]. We talked about their lives, what their needs were, how they felt as women. And we got a lot of rich stuff that we hadn’t tapped into before.” Pg. 99

Weakness: Blue Stripe's weakness towards the rest of the market, Blue Stripe isn't mainstream just yet so our brand has still yet to be discovered by the world.   “what was once the domain of the high-cost experts has now become available to practically anybody with a desire to use it,”  pg.114

Opportunities:  Being up and coming gives us an advantage to becoming mainstream in little as months.  Thanks to our society now a days and how social media has controlled our lives we are able to send anything viral to any place across the world in lest then seconds.   We offer great customer service and refund your money back if not satisfied

Threats:  Competitive market, mainstream brands, advanced advertisement strategies, financials

 “set annual cost-reduction targets [for the parts they buy]. To realize those targets, they’ll do anything. [They’ve unleashed] a reign of terror, and it gets worse every year.” Pg. 68