Target Market

 “a brand identity that reflects the Xerox of today.” Pg.65

Imagine a retailer with service so good its customers wish it would take over the Internal Revenue Service or start up an airline. Pg.3

Blue Stripe caters to a wide range market.  Here at Blue Stripe we believe in catering to both men and women.  Our average age group ranges from 23-55.  “it all begins with understanding our client’s dreams.” And “Dreams don’t retire.” Pg. 71 This age group tends to have the most common alcohol purchases then any of the other age groups.  Blue Stripe doesn't like to follow the typical vodka branding rules.  Blue chooses to broaden their market because simply they are able to hit such a wide niche by researching data and marketing themselves to the consumer in a breathtaking way. Some special occasions you might catch are clients drinking our beverage would be at clubs, bbq's, holidays, family functions etc.  We try not to limit who we target ourselves to because the broader the market the bigger the chances.   “It’s just a lot cheaper to get existing customers to buy from you again than it is to try to convince someone [new].” Pg. 3